S. Deniro is an up and coming artist from the Bronx. Growing up in the 90’s, S. Deniro has looked up to some well-known heavy hitters in the music industry, like The Lox, Fabolous and Jay Z. As a young boy growing up in the Bronx, he always knew he served a purpose in music but also had a love for basketball. Watching his favorite basketball player, Allen Iverson, was a big influence on him during his years in high school. There, he tried to pursue a career in basketball following in his favorite player’s footsteps, but still felt that something was missing. Basketball just wasn’t his passion the way music was. By the time he was 17, his love for Hip Hop was undeniable and S. Deniro then continued to follow his dream in making music. At the age of 18 he developed his craft, writing about the street life, his struggles coming up, and hard times he faced growing up on the streets of the Bronx. Eager to show and prove that he has what it takes to be a great artist, he made his way to Wise Guy studios in 2009. There, he recorded his first three mix tapes: No Beat is safe, No Beat is safe vol.2 and No Beat is safe vol.3. During the process of creating his first three projects, he met with a beat producer, who actually produced one song off of both Vol. 2 and 3, then went on to collaborate with him and create his first EP, “Talk of NY” The Prequel. S. Deniro took to stages and underground stations to push the project but a split with the producer forced S. Deniro to move on completely to create the foundation of his career and whats known now today as MFI Music & Entertainment Group, S. Deniro’s solely owned record label.
Along the way, S. Deniro met with a producer who is also a “Boogie Down” Bronx native, known as Vinny Idol. They then began recording his next EP “Pots N Bands” which is available on all platforms. The project has different producers on it but mostly produced by Vinny Idol. Immediately after S. Deniro and Vinny Idol began recording again and somehow landed his first major feature with well known rapper Styles P of “The Lox”. This single, “Straight Like That”  is also available on all platforms. Due to the time of releasing during the corona virus, the track was sort of swept under the rug. S. Deniro linked again with an old friend and well known producer from the Bronx who goes by the name of Hassan Shareef, who can actually be seen in producer credits in projects from S. Deniro dated back to 2012. In the midst of the two collaborating their own track “More Than Rap”  they also put some more foot work behind the “Straight Like That” single which is currently the main single for S. Deniro today. Both tracks are now currently the most viewed and streamed from S. Deniro.
S. Deniro is a consistent artist that doesn’t waste anytime going to the studio to lay down some tracks. His love for Hip Hop is what motivates him to be creative with his lyrics as for catchy hooks and strong punch lines. S. Deniro is an artist that puts his all in his music for the people. His skills and life experience tells a story within his music that has moved crowds at his performances. S. Deniro is an artist that cannot be compared or confused with any other artist for his style is different and unique. This Bronx native, is an artist that insist to be the best in what he does when it comes to Hip Hop. His love for Hip Hop will only make him break the barriers to become not only a great artist but a product of the hip hop nation.